About Us
Our Values
Our People

It’s The Core Group's mission to empower individuals and organisations with the world's leading personal technology products and services. To do so we represent some of the world’s most valued and loved brands in Sub-Saharan Africa.

We are the sole distributor for Apple in Sub-Saharan Africa and have represented the brand in South Africa since 1995.
We are also the distributors for other major brands such as Fitbit, DJI and Nintendo.

In 2021, we also launched the Apple Reseller programme in South Africa, a dedicated portal for qualifying resellers who are not yet Apple authorised to be able to purchase Apple devices for resale.

Our responsibilities are all encompassing and include supply chain management, marketing management, channel management, enterprise sales and media relations. The territory of operations comprises Angola, Botswana, Lesotho, Malawi, Mozambique, Namibia, Nigeria, South Africa, Zambia and Zimbabwe.